Job Description

We are seeking a senior-level Creative Director with exceptional conceptual writing skills to lead high-level messaging for an upcoming product launch in the financial services sector. This role involves crafting value propositions and positioning statements that resonate with a sophisticated audience and clearly articulate the product’s benefits and differentiation.

Key Responsibilities

• Develop value propositions that are: concise and benefits-led, focused on core customer outcomes
• Create positioning statements that: define the target customer and the job the product solves and include supporting benefits/features and a unique point of differentiation
• Collaborate with internal stakeholders to ensure messaging aligns with brand tone and strategic objectives.
• Deliver high-concept creative language that captures attention and drives engagement.
• Potentially lead additional assignments for other major product or service launches.

Qualifications

• 5–10+ years of experience in a Creative Director role, ideally with exposure to financial services, business banking, consulting, or business payments.
• Proven ability to craft compelling, benefits-driven messaging for sophisticated audiences.
• Strong conceptual thinking and storytelling skills.
• Experience with product launches and positioning strategy.
• Ability to work independently and manage multiple priorities.

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